Marketing plays an important role in science communication, from effectively explaining information to the public and policymakers, to reaching out to communities, or simply sharing ideas with colleagues.
Science has never been big on self-promotion, so there are many traditional assumptions about communication protocols that your organization may raise. Why is "marketing" necessary and what's the benefit?
Marketing expenses are usually the first thing companies cut in tight economies. That's why nSCI's goal is to help you find expert help for your science marketing projects at a fraction of the actual cost (or even free if we can).