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Has “publish or perish” become “publicize or perish”?

sk-podcastAt the recent STM Innovations meeting, a number of new initiatives were discussed along a similar theme — promoting the works of authors, essentially marketing their papers to drive citations, public awareness, and chances for academic recognition. While one aspect of these networks is a basic narcissism (my profile with my picture about my papers and my data promoting my career), another aspect is that in an increasingly crowded publishing landscape suffering from filter failure, promotional efforts have stepped in to create awareness and differentiate one study from the others.

Click here to read more from this December 15, 2014 Scholarly Kitchen article by Kent Anderson.

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