Breakthrough Prize Looks to Stars to Shine on Science
Movie stars. Red carpet. Awards.
It’s a familiar script. Except that the event here on Sunday night was far from New York and Hollywood, and the boldfaced names were gathered not to celebrate movies or music, but life sciences, physics and mathematics.
The idea behind the Breakthrough Prize is that if scientists are viewed as celebrities — as cool as movie and rock stars — then more young students will aspire to be scientists (and if the cool factor isn’t enough, there are $22 million in prizes handed out each year).
Click here to read more from this November 9, 2015 New York Times article by John Markoff.