Why science needs advertising
The world of complicated wires, circuit boards, indecipherable code and ugly machines has graduated from the awkward reclusive teenager to the entrepreneurial Silicon Valley 20-something.
And that’s brilliant.
But why is science, technology’s long-standing partner in crime, still perceived as an activity reserved for kids in classrooms or ultra-intelligent lab-coat-sporting researchers? Why do science lovers feel the need to almost be apologetic in their ‘nerd’-dom? When will science be cool?
Click here to read more from this September 15, 2014 ScienceSceneLondon essay.