Creating Innovative Projects

Our global volunteer network creates and manages a wide variety of innovative and impactful projects aimed at reforming the science communication practices used inside science.

Improving Collaboration

Bringing together stakeholders from across the science communication community to discuss ideas, perspectives, and reforms.

Developing the future

Leading several key initiatives that will reform the way knowledge is shared between researchers and between researchers and the public.

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Outside the Box

Man Walks on Moon!

Read more in the Journal of Moon Science (not available in English, online or in news stands)

In academia, researchers are encouraged to publish journal articles over everything else, including books, blog posts, and other tidbits that bring clarity to science and science to the public. This might be one reason why science is generally unconcerned about “marketing”—the lack of institutional incentives. There is also a general sense among many in science that done improperly, “marketing” taints science by misrepresenting facts, spreading misinfo1061px-Apollo_11_lunar_modulermation, and even worse, giving false hope to those in need. This arms-length relationship between science and clear communication ends up being a vicious circle—science isn’t often promoted properly, the public is uninspired, and scientists conclude that spending money on marketing is a waste. The reality is that today more than ever before, clear and effective communication is important for grant-funded institutions who need to be efficient, effective and transparent in their messaging, and for endeavors like science outreach whose complicated and important messages need to compete for attention in a very entertaining and diverse information landscape.

Google’s War on Content

Panda algorithm is great against spam, but science is getting swept up as well

The internet is a big place. How big? Well, it depends on what you’re counting and when (because the numbers change so quickly) but by some measures the internet contains over a trillion gigabytes of information, 500 million websites and 15 trillion web pages.

That’s a lot of information. And for us mere humans, it’s impossible to accumulate let alone sort through this kind of bulk without some very cleverly crafted computer assistance. Specifically, without internet search engines we would be totally, utterly lost on the web.

The good news, of course, is that computer scientists licked this problem years and years ago and have continued to refine the capability of internet search engines ever since. But somewhere along the way this task of searching the web became trickier. People figured out how to scam the system and increase their search rankings. So search engines had to fight back. In order to maintain some control over the chaos it was important to recognize the tricks being used to increase visibility and make sure these tricks weren’t creating an unfair advantage—that search results weren’t being biased in favor of flash over substance.

For a long while, flash had the upper hand. Then, Google unleashed a scorched earth campaign. Read more….

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